Let’s face it, no-one likes being sold to. What’s more, the vast majority of consumers couldn’t give a monkeys about brands either.

We believe the answer to these uncomfortable truths is going back to the basics. Like brand saliency with differentiation and distinctiveness. Yes, all three. These are the levers that will make a difference. And the foundation for all our work in digital channels. Which is to produce high quality content quickly and effectively.